Cost refers to what's exchanged in return with the solution. Price primarily consists of the financial value of the products. Charge also refers to anything the consumer ought to sacrifice to attain the product or service, for instance time or income invested on transportation to obtain the merc

Positioning problems how you can position a product during the minds of shoppers and notify what characteristics differentiate it in the competitor's solutions. A business frequently performs this by making a perceptual map, which denotes identical items generated in the same business In line wi

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